What is Resveratrol and Does it Work?

There's been a lot of hype about this antioxidant laately, but what is resveratrol and why is it suddenly getting so much attention?

Resveratrol is a phytoestrogen chemical compound that is found in a few plants but the main source is the skins on red grapes. Resveratrol is a powerful antioxidant. Until recently red wine was the best way to get Resveratrol in your diet.

It was back in the 1940's that this nutrient was isolated as a constituent in white hellebore roots. Plants produce Resveratrol to protect them against fungi and bacteria that is a result of environmental stressors. Its mother nature's natural plant antibiotic.

It was in November of 2006 that Resveratrol first made headlines after scientists demonstrated that when it was fed to mice that were overfed they did not gain wait. In fact they actually became the mice version of marathon racers. One other important thing was noticed and that was the aging process seemed to be slowed down a great deal.

Translated to humans, this grape skin supplement has reduced, even preceded the negative effects a high calorie diet can have on humans. Because it is such a powerful antioxidant it stops plateslets from sticking together, and it has anti inflammatory, anti cancer, and anti aging qualities.

Resveratrol prevents free radicals from remaining in the body and causing damage. It rides the body of these free radicals. It also protects the blood vessels especially those with blood glucose levels that are elevated.

If there are high levels of glucose in the body it causes damage at the cellular level and there are increased risks associated with those levels such as heart disease, kidney disease, and retinopathy. Heart disease can lead to stroke or heart attack. Kidney disease can lead to kidney failure, and retinopathy can cause blindness.

Recent research also indicates that if you are at risk for Alzheimers you can benefit from Resveratrol. Even those that already have Alzheimers can benefit.

The main reason why we've heard so much about 'red wine pills' recently is all the excitement over its ability to slow down, even stop the aging process. It's no wonder it's been getting such great coverage. After all that's very exciting news.

Red wine can provide 1.5 milligrams to 3 milligrams of Resveratrol per quart of wine. Studies have shown wine in moderation has several health benefits. But for those of you that want to enjoy the advantages of a little higher dose of this red wine extract or do not wish to drink wine, there are quality supplements now available on the market.

These Resveratrol supplements are tested in the laboratory to ensure you are getting the correct of Resveratrol to enjoy the full benefits of its anti aging abilities. Now do not confuse Resveratrol with being an anti aging drug – it is not.

It is an anti aging supplement that provides the ability to slow or stop the aging process from the inside out. You'll feel years younger and look years younger too.

Can You Really Lose As Much Weight As a ‘Big Loser’ Each Week – And Would You Want To?

With shows like the Biggest Loser getting massive reviews and viewer numbers, clearly its hitting a chord with the general public. The show encourages massive weight loss on a weekly basis. How do we know how much is a reasonable amount of weight to lose? Is it true that you can only lose half a kilo per week. Let's take a look at what is realistic – and achievable – for you …

First off, is it really possible to drop fat as quickly as the contestants on The Biggest Loser? Can the man on the street (or you :) take these kind of losses without a team of trainers, nutritionists and camera men following their every move? Or are the massive and speedy losses on the show nothing more than clever marketing and a not-so-subtublic manipulation of the viewer?

I did a little research to find out just how much weight some of our contestants have stacked up. At the time of my research the show was airing Week 11. Here's a summary of total weight loss for the final four contestants at that time:

Sam: just over 40kg (88 pounds)
Cosi: close to 48kg (105.6 pounds)
Alison: around 36kg (79.2 pounds)
Gary: close to 59kg (129.8 pounds)

The weekly weight loss (divided by 11 just to keep it simple, although obviously they would have lost different amounts each week) is shown here:

Sam: 3.63 kg p / week (7.9 pounds)
Cosi: 4.36 kg p / week (9.6 pounds)
Alison: 3.27 kg p / week (7.2 pounds)
Gary: 5.36 kg p / week (11.8 pounds)

Just in case you're interested, this averages out at a body weight percentage loss of around 2.8 weekly. If you matched this to the 'average' 70kg woman, that would equate to 1.96kg per week, and for a 90kg man it would be around 2.66kg per week.

Does not sound like too much, really, does it? I'm sure many readers out there would be thrilled to lose this amount of weight each week, and not necessarily consider it extreme.

But let's think about that. In my experience most of you have heard over and over that healthy weight loss is around 0.5-1kg per week. In fact, every health expert, resource or study I've mentioned that a 'healthy' (as in mainly fat, and sustainable) amount of weight loss is just that – around half a kilo per week for women, and 1 kilo for men. Extremely overweight people are said to be able to lose 1.5 kg per week.

If we take this as a gospel (for now), then clearly the BL contestants are losing weight much faster than they should be in order to keep it off. According to Anne Collins, fat loss expert extraordinaire,

'When we lose weight we do not just lose fat. We lose a combination of body fat, and muscle tissue. Studies show that when we diet, the weight we lose is on average 75 percent fat and 25 percent muscle. (Also) remember water accounts for about 70 percent of the total body weight of an average person, with muscle tissue containing roughly 75 percent water (plus 20 percent protein and 5 percent minerals), and body fat containing roughly 50 percent water. '

How is this relevant?

When you lose weight quickly, your body will shed muscle and water before it lets go of fat stores. This is because your body views rapid weight loss as a threat to your survival – your physiology assumes that you must be low on resources (food), or on the run. Why else would you starve or over-exercise yourself?

In order to preserve life (yours!) Your very intelligent body gets rid of the less important stuff – like muscle. Yep, that's the metabolism boosting stuff in case you forgot. After all, fat stores will keep you alive for longer.

So the long and short of it is that losing weight too quickly will not only mean you lose muscle and water over fat, but you will also (at least semi) permanently lower your resting metabolic rate, meaning that the same amount of food you used to eat will cause you to gain more weight.

This is where the concept of the 'yo-yo effect' comes in to play – the idea (reality) that most diets result in a bounce-back effect that leaves the sorry soul in question more overweight than when they started.

NOT good.

But that's not really the full story. Here's where it gets even more confusing (or interesting, for the thinkers among you).

o If your body is under a lot of stress, you can not safely lose weight. Basically, your body will not allow you to. This is because stress is a threat to your survival – and your body can not distinguish between our modern day stress of a demanding job or unsettled relationship, and the stress of a threat on your life. Therefore, your body views all stress as a threat to your survival – and attempts to give you a fighting chance by keeping a protective layer of fat that will not go away regardless of what you eat or how you exercise.

o According to William W. Wolcott, author of The Metabolic Typing Diet, 'It is not uncommon for people to gain weight in response to stress. Weight gain literally represents a protective layer, an insulator, against the pain and suffering of the stress. In such cases, diet, nutrition, and exercise are powerless to resolve the problem '. Solution: put steps into place to detoxify stress. This includes eating correctly, but also taking time out.

o Ironically, cutting back calories to an extreme or doing high amounts of cardio exercise can also prevent you losing weight.

o Even if you are losing weight at the 'safe' rate of, you will still find your lean muscle mass decreases to some extent. In the long run this means you will lower your metabolism and possibly gain weight back. The only way to counteract this is to perform resistance exercise. I'd recommend at least 1-2 half hour sessions per week, for maintenance, or more if you're looking to gain a significant amount of muscle.

o A final spark of hope – Over the years I have known clients to 'lean up' in an incredibly fast manner. Without losing a significant amount of muscle – and I'm not just talking abut extremely overweight people. I'm going to finish this article with my hot tips for maximizing weight loss from fat.

MAXIMISE YOUR FAT LOSS

1. Eat correctly. Trust me on this – pill popping is NOT how the human body achieves true health and weight loss. Choose natural, minimally processed sources of carbohydrates, fat and protein.

2. Sleep correctly. Numerous studies have shown that building up a sleep debt will result in rampant stress hormones that cause your body to store fat. Regardless of how you eat or exercise. I've written many articles on the topic myself.

3. Think correctly. I do not care how 'airy fairy' this sounds – your thoughts do have power. If you believe and tell yourself that you can not lose weight, you WILL NOT lose weight. Positive thinking on its own may not cut it, but it sure is not going to hurt. Build confidence and promote positive action by telling yourself that you can and will improve your health and weight.

4. Reduce stress. We've spoken about how stress hormones cause you to store fat. If you really can not change your lifestyle, put steps into place to relax and recuperate. Using your one free hour pounding the treadmill is not always the best option. But ask yourself this. Can you REALLY not change your lifestyle? If your life depended on it I bet you would walk out of the job, relationship, situation or whatever it might be. Guess what? Your life does depend on it.

I guess when all is said and done, the rapid weight loss of Biggest Loser contestants may not be possible or ideal for most people. This next I believe the show does a brilliant job of inspiring people to reach, to fight, to do whatever it takes to achieve their dreams. I think if you asked them, the BL contestants would tell you that they had definitely been living life.

How 'bout you?

Life is Now. Press Play.

Why Internet Marketing Videos Are Leveling The Playing Field In Internet Marketing

This article outlines a popular video marketing strategy and also discusses how average people are becoming internet superstars through the power of internet marketing videos. Part 1 of this article discusses how internet marketing videos are enabling many people to grasp concepts that they normally would not be able to assist. Part 2 of this article goes into detail about an effective video marketing strategy

What could be more enticing to the aspiring internet marketer than to look over someone's should while watching an internet marketing video tutorial? That's why video tutorials are fast becoming the most popular way to learn any subject matter. If you use screen capture video recording software like Camtasia, then you can make as many video products as you want.

More and more offline businesses are using video tutorials to support their customers and train their work force. When it comes to online marketing, it just makes sense to have videos to help your customers and clients understand the concept you're trying to teach as an information product creator. The reason that internet marketing videos are leveling the playing field for the aspiring online marketer is that that makes it easier to rasp some new concepts. The understanding and understanding is now attained simply by watching a video.

There's no shortage of these internet marketing videos out there now, and people are actually selling master resell rights and private label rights to their videos. That's a pretty clear sign of how popular the videos are becoming, when people can make them so quickly and easily that they're selling the rights to them for not a lot of money. To learn as much as you possible can about internet marketing in the shortest amount of time, I highly recommend these internet marketing videos . And that's how these videos and lifting the playing field. It's a visual style of learning that is the closest you can come to step-by-step training.

Part 2 of this article deals with an effective video marketing strategy.

You have heard of YouTube before, right? Well, that site is extremeley popular right now because of the entertainment value it brings to thousands of people every day. If you look in the How-to section, you'll see some internet marketing videos there. The reason that many marketers put their videos up on YouTube is not just for the traffic from YouTube viewers. They put their videos up there to use YouTube's bandwidth instead of their own. Here's what some enterprising marketers are doing:

They make a video sales page and put it up on YouTube, then have as many people as possible comment underneath it so that it looks like it's getting good press. You'll see this in action when you go to a sales page and there's a video on there playable from YouTube's site. Putting a video up on YouTube for a product launch is a smart video marketing strategy. This means you do not have to use use your web server's bandwidth to play video, plus YouTube allows comments to be made underneath the video player. These comments can add credibility to the video and product it's selling.

The best thing for you to do as an aspiring marketer is to watch as many internet marketing videos as possible in order to get up to speed quickly. As a product creator, using Youtube's bandwidth is a good idea for now, since it helps your videos load quicker and you can get more expsoure for your sites this way. Just be aware of the fact that YouTube is starting to change their policies a little.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"